Children's vitamin brand Hiya launched a new campaign that avoids typical New Year's resolutions. Hiya's marketing has resonated with parents, gaining nearly 24 million views across social media. The ...

One of my favorite back to school memories was getting a new backpack. It was always a rite of passage to have outgrown one and get a more grown up cooler new one. With my son I’ve tried to pass on ...

Parents are prioritizing offline, hands-on activities to build resilience and connection in their kids, a new Pinterest report shows.

Kids today are much smarter about footwear. They prioritize comfort and functionality in fashion, unlike my days of squeezing into unforgiving patent leather Mary Janes and later, painful stilettos.