Food and beverages lead the shopping categories at 69%, followed by groceries at 43% and apparel and accessories, including ...
India’s win saw the Men in Blue defend a T20 World Cup title, win a home World Cup and secure a third T20 crown, with a wave ...
Nielsen ONE Ads reports ad performance across TV, CTV, mobile and desktop, using deduplication to measure unique reach and ...
If Women’s Day vanished, would brands still champion gender equity? Roopa Badrinath questions whether the industry relies too ...
As IPL viewing shifts beyond the broadcast, Yagnesh Ravi explains why Snapchat wants to position itself as a platform for real-time fan banter and brand participation.
From power suits to glass ceilings, ‘Women’s Day’ ads often follow a familiar script. Creative leaders discuss why that happens and how the narrative can evolve.
Earlier, he was National Head of Digital Excellence at Leo Burnett India and has worked on brand strategy, creative direction and digital campaigns throughout his career.
It will offer influencer marketing services, including creator strategy, branded content and campaigns, and will run campaigns across the US, Dubai and Australia.
Affinity Conversations debuts with its first edition, the Women’s Day Edition 2026, setting the tone for bold, necessary conversations.
As part of this integration, Havas Play and Styleheads will be brought together under a single leadership structure led ...
Phanimohan Kalagara, CTO, Gracenote, discusses how live matches anchor cricket viewership, but fan journeys now span CTV, ...
Despite progressive maternity policies, many women in the advertising and marketing industry still face career slowdowns or ...
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