By Dr. Liji Thomas, MD A single junk food ad may not sway adults, but the right 15-second health message can. Researchers reveal how ad length and framing shape cravings differently for normal-weight ...

"For some viewers, a short, sharp message may have more immediate impact than a longer ad," Dr Hollett said. For participants classified as overweight or living with obesity, a 15-second advertisement ...

When McDonald’s launched a brief food safety ad at the end of 2024, it raised eyebrows in an industry that typically avoids such topics — especially after an E. coli outbreak tied to Quarter Pounders ...