A former CMO, Sandra Pretorius recently launched a Marketing-as-a-Service agency to support tech startups. Read more at Word & Smyth. Why do so many startups go bust, despite having an excellent ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Brian Dema is the founder of the Department of Growth, which leads marketing and sales for startups and venture capital firms. Collectively, across every level of marketing, we can face tough ...

The digital tech industry is continuously growing by the day as more and more people become reliant on various online platforms. In fact, statistics show that the digital industry is projected to ...

When creating your startup marketing plan, you must determine your short- and long-term goals and consider how you’ll achieve them. For example, in the shorter term (the next six months), you may want ...

A solid and effective marketing strategy can make or break a startup. But limited budgets also mean startups can’t roll out extensive marketing campaigns. Startups can navigate limited resources and ...

The startup founder had a clean pitch deck, decent seed funding, and a product that solved a real problem. By most standards, she was off to a solid start. But growth had stalled. Her investor wanted ...

As a tech founder, you are destined to face the thorny decision of when and how to invest in marketing your company. Perhaps you already have. When that time comes, each company must make a unique ...

With the new acquisitions, the company wants to bolster its position as a marketing solution by potentially adding video creation and more granular measurement.

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

The trading world is abuzz with activity, and for a new startup, cutting through the noise can be a challenge. Today, traders are bombarded with information, and a strong online presence is important ...

Founders of the queer dating app Bindr developed an AI-powered marketing tool to overcome a common problem often faced by early-stage startups. Now they’ve spun that tool into a whole second venture ...