Going viral might sound like an aspiring influencer’s dream. But according to one creator, things only get harder from there.

Research shows that the majority of online financial personalities fail to consistently outperform market benchmarks. The case highlights why popularity and bold predictions often don’t translate into ...

A rule proposed by the Federal Trade Commission could present a challenge for the rapidly growing world of online influencers and endorsements. New regulations cracking down on fake reviews and ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

With a nod to digital life, Merriam-Webster has expanded its "influencer" definition to include a "person who is able to generate interest in something (such as a consumer product) by posting about it ...

An influencer on a social media site that is generated entirely by AI. As of 2026, there are no laws against AI influencer creation, although restrictions are expected. It is very frustrating for ...