Zappi: Younger, higher-income diners increasingly view fast food as part of a lifestyle. Nearly half of U.S. consumers (48%) say $5 to $8 is the sweet spot for a fast food meal. One-third of those ...

Most people who eat at a fast food restaurant aren't going there just for the French fries, but if you're going to take the ...

Late for work with no time to pack a lunch, on a long car trip with limited meal options, living in a neighborhood without a nearby grocery store – there are many reasons why people eat fast food, ...

There's something universally comforting about a crispy, golden french fry. It's hard to imagine any fast-food meal without ...